Postcards to Voters are friendly, handwritten reminders from volunteers to targeted voters giving Democrats a winning edge in close, key races coast to coast.
What started on March 11, 2017 with sharing 5 addresses apiece to 5 volunteers on Facebook so that they could mail postcards to voters in Jon Ossoff’s race grew in one month to 1,200+ volunteers nationwide and over 51,000 postcards mailed.
Now, we consist of over 59,000+ volunteers in every state (including Alaska and Hawaii) who have written close to 4 million postcards to voters in over 140 key, close elections.
We use an interactive texting service (Abby The Address Bot) to assign addresses to our trusted, returning volunteers. For new volunteers and those organizing postcard parties around the country, we use a commercial Help Desk system to streamline and automate email requests.
Another commercial business intelligence package crunches the numbers so we always know who our top volunteers are by campaign, a heat-map showing where the postcards are being written by zip code around the country, and other essential dashboards to manage an operation that now averages 5,000 voter addresses assigned daily.